We very rarely share the positive reviews we receive from our clients but the other day we received a pretty special one from one of our new Print Shop users, Damien Lovegrove. He's a "go for it" guy who'd launched his store within a week of deciding to use Print Shop, and within days of that made his first large format canvas sale. We're sharing his review for two reasons: It offers great advice for anyone starting out — why he chose the platform, and the challenges he faced when setting it up. If you're already using Print Shop we'd love your thoughts over on the insider about what features To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

Updated 18 October 2020 "Happy Holidays!" – They'll be on us faster than we think, and your clients will definitely want their books, boxes, albums, frames, canvases and prints in good time. "Go to the front of the line!" — that's what we recommend every year. Our orders go up 3-400% before Christmas, and, since most of what we do is handmade to order, we publish these guidelines in the interests of a low-stress lead-up to the holidays. Don't worry though — these are guidelines, not deadlines. We  generally get orders out that we receive  To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>